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SUMMARY OF QUALIFICATIONS

  1. •Multiple years of experience owning and operating independent businesses

  2. •Responsible for the creation and direction of various successful art/music related projects

  3. •Over eight years of experience with fan based music merchandising and marketing

  4. •Three years of running eCommerce web stores, specializing in marketing and promotions

  5. •Self-motivated. Organized. Dedicated and passionate with the desire to continue learning


CAREER HIGHLIGHTS

  1. •Over a three year period I have been involved with over fifty artist's related web-stores

  2. •Collaborated with Obey (Shepard Fairey) and DJ Shadow to create "Public Works" apparel and products

  3. •Teamed up with Kid Robot to create a retail/promotional outlet for the distribution of "Public Works" merchandise

  4. •Collaborated with LRG Clothing and DJ Shadow to create apparel for Shadow's "Outsider" world tour

  5. •Started a merchandising company that produced items for Fallout Boy's "Black Clouds and Underdogs" Tour

  6. •Managed various music tours, including a successful eight-week Linkin Park tour that grossed in the millions


PROFESSIONAL EXPERIENCE


E-Commerce Coordinator

Fanfire.Com (Signatures Network) - San Francisco. CA

  1. •Responsible for over 40 musical artists’ on-line stores and over 2500 individual products

  2. •Analyzed product and market trends to maximum promotions and generate sales

  3. •Evaluated and adjust inventory so that products are always available upon order

  4. •Developed products to sell in the on-line stores (from conception to completion)

  5. •Researched available products in the market place, establish relationship with vendors, and order products

  6. •Reviewed product pricing and made adjustments based on the artist’s current event schedule and trends

  7. •Created skus, set pricing, load product images and information into the system’s back end

  8. •Worked closely with art department to create product images, on-line store treatments, various promo graphics

  9. •Actively participated in direct marketing through email blasts and MySpace campaigns

  10. •Tracked current sales trends and adjusted on-line store appearance to meet those trends

  11. •Aided in the improvement of fanfire.com aesthetic development and functionality

  12. •Analyzed department processes and work to streamline systems to best utilize individual’s work time


eCommerce Manager

DJShadow.Com & ShopDJShadow.Com - San Francisco Bay. CA

  1. •Responsible for managing all aspects of DJ Shadow’s on-line store

  2. •Oversaw the hiring, training and daily supervision of employees

  3. •Focused on product conception and development, production, pricing and marketing

  4. •Collaborated with independent artists (such as Shepard Fairey) to create graphics and designs for new products

  5. •Established and maintained relationships with vendors

  6. •Oversaw vendor progress of merchandise in production on a daily basis

  7. •Developed effective timelines and strategies for successful product release

  8. •Created appealing promotions and marketing tactics to drive business

  9. •Actively participated in direct marketing through email blasts

  10. •Paid close attention to the trends and buying habits of consumers and use that information effectively

  11. •Accountable for the analysis of sales and the reporting of facts and figures to artist and business management

  12. •Aided in the maintenance of DJShadow.Com with text updates and photos


Co-Owner

Double De Cent, LLC - Oakland, CA / New York City

  1. •Partnered in a merchandise company that supplied artists with personalized blinky items

  2. •Oversaw the production and sales of blinky items on tour

  3. •Conducted accounting, payroll and bookkeeping. Oversaw all general operations.


Independent Consultant

River Apparel & Butter… The Clothes

  1. •Directed graphic artist on logo and website design

  2. •Worked closely with artist on the styling and design of their clothing lines

  3. •Oversaw the resourcing of goods and the production of promotional items


Tour Coordinator & Department Development

BandMerch - Los Angeles. CA

  1. •Responsible for the coordination and tracking of daily merchandise shipments for tour

  2. •Worked with production department to tailor product lines catering to the clients demographic

  3. •Oversaw the hiring, training and daily supervision of road crew

  4. •Processed all end-of-tour paperwork and accounting reports, including P&L statements

  5. •Managed simultaneous tours including a successful eight-week Linkin Park tour that grossed over three million dollars

  6. •Increased the efficiency of tour department by developing custom software (in Excel) and creating standardized paperwork


Touring Merchandise Manager

Signatures Network - San Francisco. CA  /  BandMerch - Los Angeles, CA

Blue Grape Merchandising - NYC  /  FEA Merchandising - New Jersey. NJ

  1. •Effectively maintained accurate product inventory

  2. •Responsible for advancing clients merchandising agreements with music venues

  3. •Supervised the design of point of purchase displays and oversaw the sale of products at each venue

  4. •In charge of conducting settlements with venues and keeping precise tour accounting records for multiple month tours

  5. •Served as liaison between artist, artist management and merchandise company


EDUCATION

  1. •Bachelor of Arts Degree, University of Wisconsin at Stevens Point

  2. •Major: Communication with Emphasis on Interpersonal Communication

  3. •Minor: Art with Emphasis on Photography

  4. •Internship: Don't Records / Milwaukee, WI


COMPUTER SKILLS

  1. •Proficient in Macintosh and Window based computers

  2. •Advanced skills in Excel and Word

  3. •Basic skills in HTML coding and Web Design (iWeb)

  4. •Experienced with Miva and other eCommerce back-end software/ shopping carts

  5. •Working knowledge of PowerPoint, Photoshop, Illustrator, In Design, Outlook, Quicken & QuickBooks

  6. •Experienced with social networking sites such as Twitter, Blogspot, MySpace, and Facebook

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